Strategic Planning

First things first - you need a plan before you decide which marketing and advertising tools to use....you wouldn't go out and buy a bunch of tools to build something before you decided on what it is you were going to build and planned how to build it (would you?)
That's where I can first help your business...with the planning! You probably can't afford to spend $1000s to figure out what might/might not work best for your business, so let's talk, plan, talk a bit more, plan a bit more, then we can get you the right tools for the right job!
What will we talk about?
You are the expert in [insert type of business here], but have you considered how you approach, interact, and implement the following will affect your business?:
- Your short, medium and long term Goals
- Timely and accurate Financial Planning (P & L, Cash Flow, Income Statement)
- The Competition
- Your Target Market(s)
- Your Operational Plan, and of course, your
- Marketing Plan
Remember, just because you are a small business doesn't mean you can't run it with the same kinds of tools the "big" boys & girls use!
========================
You will also find that I’m dedicated to an approach of "individualized" marketing for my clients – that is, you’ll never hear me tell you that any one marketing tool (web, mass media, etc.) is the best for every situation, or that other channels are dead/dying/useless.
I strongly believe that each tool has its strength, and only by crafting a strategic, cost-effective mix of the right marketing and advertising tools for YOUR organization will your company realize the full potential of your marketing efforts.
There is no secret recipe, only dedication to differentiated thinking and creative marketing
that can set you apart from the rest.
========================
Sounds good so far, but what do I charge per hour, you ask?
I work with small businesses by design, not by accident, and I am very well aware that you do not want to feel like everytime you call or email me with a thought or question that the "meter is running!"
We will first discuss what your needs are, and I will then give you a flat-fee quote based on what it is you need done! If you have questions or ideas along the line, well, my thought is that addressing those are all part of what I signed up for! I will leave it to others to charge every time they make a photocopy or send you an email....
That's where I can first help your business...with the planning! You probably can't afford to spend $1000s to figure out what might/might not work best for your business, so let's talk, plan, talk a bit more, plan a bit more, then we can get you the right tools for the right job!
What will we talk about?
You are the expert in [insert type of business here], but have you considered how you approach, interact, and implement the following will affect your business?:
- Your short, medium and long term Goals
- Timely and accurate Financial Planning (P & L, Cash Flow, Income Statement)
- The Competition
- Your Target Market(s)
- Your Operational Plan, and of course, your
- Marketing Plan
Remember, just because you are a small business doesn't mean you can't run it with the same kinds of tools the "big" boys & girls use!
========================
You will also find that I’m dedicated to an approach of "individualized" marketing for my clients – that is, you’ll never hear me tell you that any one marketing tool (web, mass media, etc.) is the best for every situation, or that other channels are dead/dying/useless.
I strongly believe that each tool has its strength, and only by crafting a strategic, cost-effective mix of the right marketing and advertising tools for YOUR organization will your company realize the full potential of your marketing efforts.
There is no secret recipe, only dedication to differentiated thinking and creative marketing
that can set you apart from the rest.
========================
Sounds good so far, but what do I charge per hour, you ask?
I work with small businesses by design, not by accident, and I am very well aware that you do not want to feel like everytime you call or email me with a thought or question that the "meter is running!"
We will first discuss what your needs are, and I will then give you a flat-fee quote based on what it is you need done! If you have questions or ideas along the line, well, my thought is that addressing those are all part of what I signed up for! I will leave it to others to charge every time they make a photocopy or send you an email....